Serif WebPlus Essentials Uživatelská příručka stáhnout pdf (Strana 71)

Developing Sites and Pages 63

Whether you are using Meta tags, robots, or sitemaps independently or in

combination, WebPlus makes configuration simple. As these settings can be

established or modified for the whole site (Site Properties; Search Engine tab)

any newly created page will adopt site's search engine settings. If you change the

site settings, all web pages will update to the new settings automatically.

However, you can override the site's settings on a specific web page (Page

Properties; Search Engine tab) at any time. The page's override means that

subsequent changes to site settings will always be ignored.

Using search engine descriptor Meta Tags

Although they're optional, if you want to increase the likelihood that your

website will be "noticed" by major web search services, you should enter Meta

Tag search engine descriptors. Search services maintain catalogues of web

pages, often compiled through the use of "crawlers" or other programs that

prowl the web collecting data on sites and their content. By including descriptive

information and keywords, you'll assist these engines in properly categorizing

your site. You can enter descriptors for the site as a whole and/or for individual

pages. For example, for a simple ornithological site you could have the

following descriptors, reflecting the content of your site or page, e.g.

Site Properties Page Properties

Description

American Birds Web

Egret and Heron species page

Keywords

Birds, America,

Audubon

Cattle Egret, Blue Heron, Green-

backed Heron

It's a good idea to plan which descriptors are used for the site and pages. If set, a

site's descriptors will complement page-specific descriptors.

To enter search engine descriptors:

1. (For the site) Choose Site Properties... from the File menu.

(For a page) Right-click the page in the workspace or Site tab and

choose Page Properties... (or choose the item from the Edit menu).

2. Click the dialog's Search tab.

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Serif WebPlus Essentials Uživatelská příručka Strana 71