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62 Developing Sites and Pages
Search engine optimization
Indexing involves the automatic collection of information about your web pages
by search engines such as Google, Yahoo!, Live Search, and many more. By
"harvesting" this information at the search engine, search engine users can make
use of this indexed information to obtain quick and accurate site search results
which match the search criteria entered by the user.
By default, the contents of each published web page (especially heading text)
will be indexed. However, in an Internet world of billions of web pages all being
constantly indexed, web developers can optimize this indexing process to allow
a site's pages to appear higher in a user's search results.
Optimization of web pages for search engines is possible in several ways:
• Meta Tags: Tags store search engine descriptors (i.e., keywords and
a description) for the site and/or an individual page. These tags are
used to allow better matching between entered search engine text (like
you might enter into Google) and the keywords you've associated with
your site or page. Additionally, a robots meta tag also lets you
include/exclude the site or pages from being indexed; hyperlinks to
other pages can also be prevented from being explored (crawled by
"spiders)".
• Robots: Pages (or folders) can be excluded from search-engine
indexing by using a robots file. This works in an equivalent way to the
robots meta tag but uses a text file (robots.txt) to instruct robots or
spiders what not to index. The file simply lists excluded site
page/folder references.
• Sitemaps: The opposite of the "robots" concept; pages can be
included to aid and optimize intelligent crawling/indexing. site page
references are stored in a dedicated sitemap file (sitemap.xml).
- How to Contact Us 2
- Contents 5
- 2 Welcome 10
- Welcome! 11
- Key features 12
- Welcome 5 13
- Welcome 14
- Welcome 7 15
- Welcome 9 17
- • Artistic and frame text 18
- • Text Frames 18
- • Fonts 18
- • Tables and Calendars 19
- • Find & Replace 19
- • Previewing your work 19
- • Publish your site 19
- Installation 20
- First-time install 21
- Re-install 21
- 14 Welcome 22
- Getting Started 23
- 16 Getting Started 24
- Startup Wizard 25
- Getting Started 19 27
- Starting a site from scratch 29
- Opening an existing site 30
- Saving your site 31
- 24 Getting Started 32
- Developing Sites 33
- Site structure 35
- Navigation 37
- Viewing pages 39
- Switching between pages 40
- Pages 33 41
- Pages 35 43
- Pages 37 45
- Rearranging pages 46
- Pages 39 47
- Adding navigation bars 49
- Navigation types 50
- Creating navigation bars 50
- Pages 43 51
- Customizing navigation bars 52
- Pages 45 53
- Using navigation bar styles 54
- • Check Before and/or After 55
- • Add a Description to add 55
- Pages 49 57
- Using layout aids 58
- Creating ruler guides 59
- Pages 53 61
- Setting site properties 62
- Pages 55 63
- Setting page properties 65
- Pages 59 67
- Using Site Manager 68
- Pages 61 69
- Search engine optimization 70
- Pages 63 71
- Including pages in indexing 73
- Using the Gallery 75
- Adding Google maps 77
- Using Advanced Google Maps 79
- Working with Text 81
- 74 Working with Text 82
- Importing text from a file 83
- Understanding text frames 84
- What's a text frame? 85
- HTML or Creative frames 86
- Creating frames 87
- Putting text into a frame 88
- Working with Text 81 89
- Working with Text 90
- Working with Text 83 91
- Using artistic text 92
- Working with Text 85 93
- Putting text on a path 94
- Working with Text 87 95
- Editing text on the page 96
- Selecting and entering text 97
- • Press the Insert key 98
- Setting paragraph indents 99
- Using Find and Replace 100
- Working with Text 93 101
- 94 Working with Text 102
- Formatting Text 103
- 96 Formatting Text 104
- Setting text properties 105
- Using fonts 105
- Formatting Text 106
- Using text styles 107
- Working with named styles 108
- Formatting Text 101 109
- Formatting Text 103 111
- Working with Tables 113
- 106 Working with Tables 114
- Creating text-based tables 115
- Working with Tables 109 117
- Inserting a calendar 118
- Working with Tables 111 119
- Adding public holidays 120
- Adding personal events 120
- Working with Tables 113 121
- 114 Working with Tables 122
- Editing Objects 123
- 116 Editing Objects 124
- Selecting an object 125
- Selecting multiple objects 126
- Editing Objects 119 127
- Replicating objects 128
- Moving objects 129
- Resizing objects 130
- Rotating an object 131
- • Double-click the object 132
- Editing Objects 125 133
- Combining lines and shapes 135
- Joining object outlines 136
- Editing Objects 129 137
- Ordering objects 138
- Editing Objects 131 139
- Snapping 140
- Attaching objects to text 141
- Editing Objects 135 143
- Creating groups 144
- Updating and saving defaults 145
- Editing Objects 139 147
- 140 Editing Objects 148
- Lines, Shapes, and 149
- Effects 149
- Lines, Shapes, and Effects 150
- Drawing and editing lines 151
- Drawing lines 152
- Setting line properties 154
- Drawing and editing shapes 156
- QuickShapes 157
- Closed shapes 158
- Using 2D filter effects 159
- Creating reflections 160
- Creating outlines 161
- Using the Shadow Tool 161
- Using 3D filter effects 162
- Adding borders 167
- Using object styles 169
- Saving Object Styles 171
- Images, Animation 173
- Adding picture frames 175
- Importing images 177
- Inserting images 178
- Replacing images 179
- Adjusting cropped images 180
- Embedding vs. linking 181
- Using the Media Bar 182
- Setting image export options 185
- Importing TWAIN images 189
- Applying PhotoLab filters 190
- • Save and manage favorites 191
- • Viewing controls 191
- • Locking controls 191
- Applying a filter 192
- Retouching 194
- Selective masking 194
- Using Image Cutout Studio 196
- Choose an output 197
- • selection areas only 199
- Adding animation 201
- Flash files 202
- Adding sound and video 205
- Using the Photo Gallery 209
- Creating the Gallery 211
- Editing the Photo Gallery 213
- Linking remote images 214
- Color, Fills, and 215
- Transparency 215
- Applying solid colors 217
- Using color schemes 219
- How color schemes work 220
- Adjunct colors 221
- Modifying color schemes 222
- Setting transparency 225
- Applying transparency 226
- Adding Hyperlinks 229
- Inserting an anchor 233
- Adding hotspots to a page 234
- Editing hotspots 236
- Adding rollovers 237
- Rollover options 237
- Adding popup rollovers 239
- Adding Dynamic 243
- Content 243
- 236 Adding Dynamic Content 244
- Attaching HTML code 245
- Adding Dynamic Content 246
- Adding JavaScript 247
- Using IDs 247
- Adding forms 248
- Adding Dynamic Content 241 249
- Creating forms 250
- Adding Dynamic Content 243 251
- Form controls 253
- Alternatively, enable the 255
- Editing form controls 256
- Submission of forms 256
- Adding Dynamic Content 249 257
- Adding Dynamic Content 251 259
- RSS feeds and podcasts 260
- Browser support for feeds 261
- Adding Dynamic Content 255 263
- Submission of podcast feeds 264
- Subscribing 265
- Including third-party feeds 266
- Adding Dynamic Content 259 267
- Understanding e-commerce 269
- Adding Dynamic Content 263 271
- Adding Dynamic Content 265 273
- Using Smart objects 275
- Adding Dynamic Content 269 277
- Creating Smart objects 279
- Editing Smart objects 281
- Managing Smart objects 282
- Exporting Smart objects 282
- Deleting Smart objects 283
- Access control 284
- Adding Dynamic Content 277 285
- Adding Dynamic Content 279 287
- Adding Dynamic Content 281 289
- Enabling access control 291
- Adding a login box 292
- Advanced user control 293
- Previewing and 295
- Publishing 295
- Previewing and Publishing 296
- Previewing your site 297
- Publishing to the web 299
- Automatic Operation 303
- Trouble Shooting 304
- Viewing your published site 304
- Quick Publish 305
- Using Serif web hosting 306
- • Choose a password 307
- 302 Index 310
- Index 303 311
- Index 305 313
- Index 307 315
- Index 309 317
- Index 311 319
LevelOne Telai per dispositivi di rete manuali utente
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